Definition of Advertising:
A potential marketing tool refers to advertising and a component of overall promotion activities, where marketing is an operation of the business. In a market plan, must be present, four variables are known the nature of the product, the price of the product, the available place of the product, and finally, the promotional activities of the product. These four variables are usually called: Product, Price, Place, and Promotion are referred to as the rule.
In the past few years, social media have become perhaps the popular communication channels for college-aged Internet users, aspect of communication most recently under the spotlight is that driven by the social media phenomenon. User-centric multimedia applications such as Facebook, Twitter, MySpace, LinkedIn, and YouTube are flourishing. In the technological age, most of the valuable company doing business in developing countries in South Asia such as Bangladesh depends more on social media advertising for persuading consumers.
Means of Advertising
Besides the functions of advertising and the effects it can bring within the business, advertising can be of many forms called media. The term media is plural for a medium which is a channel of communication that serve many diverse functions, such as offering a variety of entertainment with either mass or specialized appeal, communicating news and information, or displaying advertising messages.
Many different types of media can be used for advertising. They all use different materials or technology and are usually classified into two categories: Above-the-line Media and Below-the-line Media. The main difference between these two categories is that they both are emitted by advertising agencies but in the first one, these ad agencies get a commission from the media, whereas, in the second one, they do not. However, Above-the-line Media are the most common and the most used in actual society.
