Who is a Web Designer?
A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, pleasing, and suits the user group and brand of the website. Many web pages are designed with a focus on simplicity so that no extra information and functionality might distract or confuse users seem. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a crucial consideration.
Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement.
What Does Web Design Refer to?
Web design refers to the design of websites that are displayed on the internet. It usually refers to the
user experience facets of website development rather than software development. Web design used to
be focused on designing websites for desktop browsers; however, since the mid-2010s, design for
mobile and tablet browsers has become ever-increasingly important.
Top Benefits Having a Website
Today, having a company website is as important as having a shop, office, or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait for any longer your customers are looking for you! If you own or operate a business that hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hasn’t done it sooner.
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no
added pressure to buy. Plus, as most companies nowadays have their website, there’s every chance you could be losing customers to your competitors by staying offline.
Credibility
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address.These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have It Cuts Costs.
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, and utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge.